Monday, May 19, 2008

Sex and the City movie a juicy mode for marketers

(NEW YORK) From Manolo Blahnik high heels to designer dresses, the materialism of the characters in television's Sex and the City has made the movie version a marketing dream that some companies are paying for dearly and at least one is getting for free.

Source: http://business-times.asiaone.com/mnt/html/btpre/registration/redirect.jsp?dlink=/sub/news/story/0,4574,279809,00.html?

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